Online Communities: Surviving & Thriving in the Downturn

The Online Communities: Surviving & Thriving in the Downturn Economy survey was initiated in late November of 2008,a and ran until the second week of December 2008. The intention of the study was to get a broad look at how the role of online community in organizations is being affected by the down economy, what effect the economy is having on community stakeholder’s attitudes, and what tactics community managers and strategists are employing to thrive during the downturn.

We received approximately 87 responses. Participants represent a healthy swath of the types of organizations participating in online community culture. Participating industry categories include: software companies, technology and non-tech manufacturers, media companies, non-profit organizations and independent consultants.